Over 12,500 people have read the review of this shirt on Amazon – written by B. Govern “Bee-Dot-Govern” (New Jersey, USA) in November 2008… n May 2009, BBC published a story on it’s site “Joke review boosts T-shirt sales”.
- Sales of the kitsch Three Wolf Moon T-shirt shot up 2,300% after a spate of ironic reviews went viral.
- Art Director of The Mountain wholesale company was quoted as saying, “We’ll take ironic fashion any day…. and we’re printing another 400,000 more t-shirts…it’s just a fantastic thing.”
